Royal Enfield on Tuesday said that it has opened its first exclusive showrooms in Paris and Madrid. These two showrooms are part of a new growth strategy in Europe and expanding the worldwide mid-sized motorcycle segment involving 250 - 750 cc bikes.
The select showrooms are part of a Royal Enfield's new retail system, showcasing our brand philosophy. In future, we are additionally looking at different cities in these nations to grow our distribution system. The organization additionally unveiled its gear collection including bike apparel and accessories for the first time in the markets.